Blog

Articles on traffic, advertising and analytics from the RPK Partners team

Key advertising campaign metrics — RPK Partners

YouTube Ads: formats, targeting and what you pay for

The same video can perform completely differently in long-form content, Shorts and recommendations. A breakdown of YouTube Ads formats, how targeting works and what action you are actually paying for.

October 1, 2026

Facebook and Instagram advertising costs in Europe

How much Facebook and Instagram ads cost in Europe

There is no fixed price for Meta Ads: two businesses in the same niche and the same country can end up with very different costs per lead. Here is what drives the price and what to budget at the start.

September 18, 2026